Search and answer engines can name your brand without sending anyone to your pages. This page is the glossary for that gap. The product that measures it is AI Visibility.
A mention is your brand name appearing in an AI answer. The model knows the name. It may not link to you.
A citation is the model pointing at a URL or source. That is citeable evidence, not just name awareness.
Mentions without citations mean awareness without traffic. Cool Web Tool reports both. We do not invent volumes or publish ungated per-brand score pages.
A mention is your brand name in an AI answer. A citation is a URL the model points at. Mentions without citations mean the model knows the name but is not sending people to your pages.
Yes. AI visibility scans record mentions and citation URLs across ChatGPT, Claude, Grok, Gemini, and Perplexity. Claude is Professional+. Scans start on Starter, not Free.
Open AI Visibility on a project after a scan. Mentions show in the score breakdown. Citation URLs show on the Citations tab.
