AI Visibility Monitoring
Track how AI models like ChatGPT, Gemini, and Perplexity perceive and cite your brand. Draft on-page FAQs with the AEO FAQ generator, then measure citations here.
Why AI Visibility Matters
As more users turn to AI assistants for information, ensuring your brand is accurately represented and cited by LLMs is becoming as important as traditional SEO. Our AI Visibility tool helps you monitor and optimize for this new frontier.
What is AI Visibility?
AI Visibility measures how well your brand and content are recognized, understood, and cited by Large Language Models (LLMs) like OpenAI (GPT), Google Gemini, Grok (X AI), and Perplexity AI.
Unlike traditional search engine visibility which focuses on ranking in search results, AI Visibility focuses on how AI models:
- Recognize your brand as an entity in their knowledge base
- Understand what your business does and its expertise areas
- Cite your content as a source when answering user questions
- Recommend your products or services in relevant contexts
The 5 Pillars of AI Visibility
Our scoring model evaluates your brand across five key dimensions that influence how LLMs perceive and cite your content.
Information Gain
How much unique, valuable information your content provides compared to existing sources.
How to Improve:
- Create original research and data
- Offer unique perspectives on topics
- Provide comprehensive coverage
- Include expert insights and analysis
Entity Optimization
How well your brand and key entities are recognized and linked in knowledge graphs.
How to Improve:
- Use consistent brand naming
- Implement structured data markup
- Build Wikipedia and Wikidata presence
- Create entity-rich content
Structured Content
How well-organized and machine-readable your content is for AI consumption.
How to Improve:
- Use clear headings hierarchy
- Implement FAQ and HowTo schema
- Create well-formatted lists and tables
- Use semantic HTML structure
Clear Attribution
How easily LLMs can cite and attribute information to your brand as the source.
How to Improve:
- Include author bylines and bios
- Add clear source citations
- Use canonical URLs properly
- Maintain consistent publishing identity
Brand Mentions
How often and in what context your brand is mentioned across the web and by AI models.
How to Improve:
- Build authoritative backlinks
- Engage in industry discussions
- Create shareable content
- Maintain active social presence
Key Features
Historical Tracking
Track your AI visibility score over time with detailed trend charts. See how your optimization efforts impact your visibility across different LLM providers.
Competitor Analysis
Compare your AI visibility against competitors. Understand where you're winning and where you need to improve relative to your competitive landscape.
Citation Insights
See exactly which pages from your site are being cited by AI models. Understand what content resonates with LLMs and why.
Optimization Insights
Get actionable recommendations to improve your AI visibility. Prioritized by impact and organized by category.
Scheduled Monitoring
Set up automated scans to continuously monitor your AI visibility. Get alerts when significant changes occur.
API Access
Integrate AI visibility data into your workflows with our comprehensive REST API. Full documentation and webhook support available.
Citation Types
We categorize how AI models mention your brand so you can understand the nature of each citation. This taxonomy helps you prioritize improvements and track sentiment over time.
Direct recommendation
Explicitly recommends your brand (e.g., "we recommend", "top pick")
Negative / Warning
Cautionary or critical mentions (e.g., "beware", "limited support")
Brand mention
Neutral mention of your brand or domain
Feature reference
Mentions specific product or feature capabilities
Comparative
Comparison context (e.g., "versus", "alternative to")
Testimonial
User or expert quotes about your brand
Competitor
Mentioned alongside competitors
General
General reference without specific context
Enterprise: Multi-Run Sampling & Confidence
LLM responses are non-deterministic. The same query can yield different answers. Enterprise tier runs each provider multiple times (3 runs default) and reports an average score plus a confidence band. We also flag potential hallucination risk when responses contradict known facts about your brand.
- Higher accuracy: 3 samples per provider, averaged
- Confidence band shows score variability
- Hallucination risk flagged when responses contradict your data
Getting Started
Open the AI Visibility Dashboard
Go to SEO → AI Visibility in your project to see historical scores, competitor comparison, and citation insights. LLM Visibility is also included in comprehensive site audits.
Review Your Score
Check your overall AI visibility score and individual pillar scores in the audit results. Scores range from 0-100.
Analyze Insights
Review the optimization insights to understand what's affecting your score and how to improve. Insights are prioritized by impact.
Set Up Monitoring
Enable scheduled scans in your project settings to track your visibility over time and get alerts on significant changes.
Frequently Asked Questions
How is the AI Visibility score calculated?
The AI Visibility score is calculated by querying multiple LLM providers (OpenAI, Gemini, Grok, Perplexity) about your brand and analyzing their responses. We evaluate recognition, accuracy, sentiment, and citation frequency across our 5-pillar model, then aggregate into an overall 0-100 score. Enterprise tier uses multi-run sampling (3 runs per provider) for higher confidence; we report an average score and confidence band.
Which AI models do you analyze?
We currently analyze responses from OpenAI (GPT), Google Gemini, Grok (X AI), and Perplexity AI. We continuously add new models as they become prominent in the market.
How often should I run AI visibility scans?
For most brands, weekly scans are sufficient to track trends and monitor changes. If you're actively optimizing your content, more frequent scans can help you measure the impact of your changes. Enterprise users can set up daily monitoring.
What subscription tier includes AI Visibility?
AI Visibility is available starting from the Starter tier with limited monthly scans. Professional and Enterprise tiers include more scans, competitor analysis, scheduled monitoring, and priority access to new features.
