What is visibility intelligence?

Visibility intelligence means understanding and improving how your site appears across three dimensions: technical search visibility (crawl health, Core Web Vitals, indexing), competitor visibility (who outranks you and why), and AI visibility (how often LLMs like ChatGPT, Claude, and Gemini mention or cite your brand).

How does Cool Web Tool's site audit work?

Cool Web Tool crawls your domain and surfaces every issue that limits your visibility in search. Issues are prioritised by impact, covering broken links, missing meta tags, Core Web Vitals failures, crawl errors, structured data problems, and indexing gaps.

What is AI visibility and why does it matter?

AI visibility refers to how often and how accurately AI models like ChatGPT, Claude, Gemini, and Perplexity mention and cite your brand or website. As more users get answers from AI rather than clicking search results, tracking your AI visibility is becoming as important as tracking traditional search rankings.

How does competitor visibility analysis work?

Cool Web Tool benchmarks your domain against up to 10 competitors. You can see which keywords they rank for that you do not, where they gain backlinks, how their Core Web Vitals compare, and how their overall visibility has shifted over time.

How is Cool Web Tool different from AI mention trackers?

AI mention trackers tell you how many times your brand appeared. Cool Web Tool tells you which topics are driving those appearances, which competitors are winning those topics, and which specific pages you need to improve. It connects AI visibility directly to technical SEO and content action — See gaps, Compare competitors, Fix pages.

Is Cool Web Tool free to use?

Cool Web Tool offers a free tier that includes a full technical site audit. Paid plans unlock competitor visibility benchmarking, AI visibility tracking, backlink analysis, and deeper reporting.

Cool Web Tool

$USD

Cool Web Tool

$USD

Visibility Intelligence Platform

Your site is losing traffic. Find out exactly why.

See where AI ignores you. Find where competitors win. Fix the pages blocking your discovery.

Trusted by 2,500+ marketers

Technical site audit

Competitor analysis

AI visibility tracking

Visibility Score

94 / 100

How it works

See → Compare → Fix

One loop from blind spot to measurable AI visibility improvement.

See exactly where AI finds you
Run an AI visibility scan across ChatGPT, Claude, Grok, Gemini, and Perplexity. Get a score, citation breakdown, and which of your pages AI is already citing.
Find topics where competitors win
Add your competitors. See the exact topics where they appear in AI answers and you do not. Get a recommended page type for each gap.
Fix the pages AI is skipping
Get a prioritised action list: affected page, missing topic, recommended content format, and why AI is currently ignoring it.

Early Users

What people found on their first audit

Real findings from real sites. No stock photos, no made-up numbers.

I ran the audit on three client sites in my first hour. Found 47 critical indexing issues that Google Search Console completely missed. One client had been wondering why traffic dropped for months.

47 indexing issues found on first audit

The competitor visibility breakdown showed exactly which keywords my biggest competitor was ranking for that I was not. I closed that gap in about six weeks by fixing the content gaps it flagged.

Ranking gap closed in 6 weeks

Seeing that ChatGPT never mentioned our brand while consistently mentioning two competitors was a real wake-up call. Fixed our content structure. Our AI visibility score went from 12 to 61.

AI visibility score: 12 → 61

Visibility Intelligence

Technical, Competitor and AI Visibility in one workspace

Understand what blocks your site in search and AI. Audit technical issues, benchmark competitors, and track where LLMs mention your brand.

Technical Site Audit

Crawl your site and surface every issue that limits visibility. Our site audit engine prioritises fixes by impact, starting with broken links and missing meta tags through to Core Web Vitals and indexing gaps.

Competitor Visibility

See exactly where competitors outrank you and why. Use our competitor analysis tools to benchmark domains, find keyword gaps, and track how competitor visibility shifts over time.

Know where AI finds you — and where it doesn’t

Your AI visibility score shows how often ChatGPT, Claude, Grok, Gemini, and Perplexity include your domain in answers. See which pages they cite, which topics they skip, and what your competitors do differently.

Content and On-Page Optimisation

Get AI-powered recommendations for keyword placement, structured data, readability, and content structure. Optimised for both search engines and LLM-based discovery.

Why Cool Web Tool?

Full technical audit with a prioritised fix list

Competitor visibility benchmarking across up to 10 domains

AI visibility tracking: mentions and citations across LLMs

Backlink analysis and broken link detection

Core Web Vitals and performance monitoring

Keyword research and organic search analysis

Ready to understand your visibility?

Run a full visibility audit in minutes. See what blocks you in search, where competitors win, and how AI models see your brand.

Frequently asked questions

Built on trusted data sources and AI ecosystems

Real Results

Trusted by founders, marketers, and agencies worldwide

Cool Web Tool is used to understand and improve visibility in search and AI: from technical audits to competitor benchmarks and LLM citation tracking.

2,500+

Active Users

45+

Countries

1M+

Site Audits

99.9%

Uptime

Core Pillars

Three pillars of visibility intelligence

Technical visibility, competitor visibility, and AI visibility. Diagnosed and prioritised in one workspace.

Technical Visibility

Full site audit: crawl issues, broken links, Core Web Vitals, indexing gaps, and structured data, all prioritised by impact.

Explore Technical Visibility