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15 tools, one platform

Cool Web Tool features and the next fix

Cool Web Tool features start with a free site audit. Competitor checks and AI visibility scans are on paid plans.

See
Search and AI gaps
Compare
Competitor visibility
Fix
Pages that matter

SEO Tools

Crawl for issues, size up domains and keywords, audit links, and watch Core Web Vitals, built for quick decisions.

Most Used
Site Audit

Site Audit

Crawl your site for technical and on-page issues with prioritized fixes.

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Domain Analysis

Domain Analysis

Authority, organic trends, and competitive context for any domain you care about.

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Keyword Analysis

Keyword Analysis

Analyze a keyword for Trends, volume, and on-page terms. Save a project library, then track rankings.

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Backlink Analysis Dashboard

Backlink Analysis Dashboard

See referring domains, new and lost links, and link quality in one project dashboard. Starter+.

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Core Web Vitals

Core Web Vitals

Track LCP, INP, and CLS so real-user performance lines up with your SEO priorities.

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Search Intelligence

Measure demand, rankings, and visibility where search actually happens: organic results, your connected Search Console data, and AI-generated answers.

Each tile opens the in-app workspace (sign-in required). Together they cover demand, positions, and AI answers.

  • Queries & clicks
  • Keyword ranks
  • Domain SERP visibility
  • AI answers & cites
Organic Search

Organic Search

Explore queries, clicks, and impressions from Search Console so you prioritize topics with real traction.

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Rank Tracking

Rank Tracking

Follow keyword positions over time with history, trends, and alerts when meaningful movement happens.

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Position Tracking

Position Tracking

Snapshot how your domain shows up across the SERP landscape and monitor visibility shifts at a glance.

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New
AI Visibility

AI Visibility

Track how ChatGPT, Claude, Grok, Gemini, and Perplexity mention and cite your brand, not just traditional blue links.

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LLM visibility

LLM visibility

Overview of how we measure LLM mentions and citations (routes into AI Visibility).

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LLM-ready SEO

LLM-ready SEO

Make content easy for models to cite, with an entry point aligned with the AI Visibility experience.

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Analytics and Competitors

See Search Console, traffic, rankings, and Core Web Vitals, then compare competitors when you are ready.

SEO Analytics Dashboard

SEO Analytics Dashboard

See Search Console clicks, organic traffic, rankings, and Core Web Vitals in one project. Start free and pick the next fix.

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Competitor Checker

Competitor Checker

Check a competitor website for keyword gaps, backlinks, and visibility. Starter+.

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Workspace & resources

Organize work by project, export SEO reports, manage team access, and use in-app docs when you need a hand.

Documentation is public. Projects, reports, and team settings open in the app after you sign in.

  • Per-site projects
  • Report exports
  • Roles & invites
  • Product guides
Projects

Projects

Keep each site or client in its own project so audits, keywords, and data stay in one place.

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SEO reports

SEO reports

Build and download reports from your SEO data to review progress or share with stakeholders.

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Team & access

Team & access

Invite teammates and manage roles so the right people can use billing, SEO tools, and settings.

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Documentation

Documentation

Browse guides for setup, SEO workflows, analytics, and integrations straight from the product.

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AEO FAQ Generator

AEO FAQ Generator

Turn a live page into structured FAQ answers for search and AI. Scrape, research, and extract Q&A.

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5 free site audits per month
No credit card required
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Start free. Join teams using Cool Web Tool to find the gap and fix the page.

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