Use Cool Web Tool from ChatGPT & Smithery

Run SEO site audits from chat. Sign in once with Cool Web Tool. Then ask for an audit by URL. The same plan limits apply as in the web app.

What you can do

Site audit — Paste a URL in chat. You get scores, issues, and tips. Large sites may take longer to crawl.
AEO FAQ helper — Turn a page into FAQ-style content for answer engines. Available on supported plans.
Usage — Counts toward your Cool Web Tool plan. Same rules as audits in the dashboard. Free plans include a small monthly limit.

Cool Web Tool account — Sign up or log in at coolwebtool.com.
Sign-in — Prefer OAuth when you see “Sign in with Cool Web Tool.” It avoids long-lived API keys. Some teams use a static API token from an admin. Treat it like a password.

Smithery lists Cool Web Tool. Add the server to your client without self-hosting.

Open the Cool Web Tool server on Smithery.
Choose Connect (or install). Sign in to Cool Web Tool when Smithery asks. You usually do not need an API token.
If your team uses a non-production API, set the optional backend URL only when Smithery shows that field.
Finish setup in your AI app (for example, pick the connector in ChatGPT).

Screenshot: Smithery — Cool Web Tool server page or Connect flow

Replace this block with your screenshot.

Optional caption for your Smithery screenshot.

ChatGPT can use tools through Developer mode and an MCP app. Menus change as ChatGPT updates. Follow OpenAI’s guide for the latest steps.

In ChatGPT, turn on Developer mode under Settings → Apps (or the path in OpenAI’s docs).
Create or add an app that points at your MCP server. If you used Smithery, use the MCP URL Smithery gives you. If your org shared a direct link, use that.
Complete sign-in when prompted. Prefer OAuth to Cool Web Tool. Use a static token only if your workspace requires it.
In a new chat, try: “Run a site audit for example.com.” Approve the tool if ChatGPT asks.

Screenshot: ChatGPT — Developer mode, app creation, or tool confirmation

Replace this block with your screenshot.

Optional caption for your ChatGPT screenshot.

Only approve tool actions you expect. Audits use URLs you or the model submit.
Revoke or rotate your API token if it may be exposed. Remove old connections in ChatGPT or Smithery.
Use official Smithery and OpenAI pages. Do not paste tokens into untrusted sites.

How audits work in the product and what the scores mean.

In-app AI features—separate from ChatGPT connectors.

Run SEO site audits from chat. Sign in once with Cool Web Tool. Then ask for an audit by URL. The same plan limits apply as in the web app.

Site audit — Paste a URL in chat. You get scores, issues, and tips. Large sites may take longer to crawl.
AEO FAQ helper — Turn a page into FAQ-style content for answer engines. Available on supported plans.
Usage — Counts toward your Cool Web Tool plan. Same rules as audits in the dashboard. Free plans include a small monthly limit.

Cool Web Tool account — Sign up or log in at coolwebtool.com.
Sign-in — Prefer OAuth when you see “Sign in with Cool Web Tool.” It avoids long-lived API keys. Some teams use a static API token from an admin. Treat it like a password.

Smithery lists Cool Web Tool. Add the server to your client without self-hosting.

Open the Cool Web Tool server on Smithery.
Choose Connect (or install). Sign in to Cool Web Tool when Smithery asks. You usually do not need an API token.
If your team uses a non-production API, set the optional backend URL only when Smithery shows that field.
Finish setup in your AI app (for example, pick the connector in ChatGPT).

Screenshot: Smithery — Cool Web Tool server page or Connect flow

Replace this block with your screenshot.

Optional caption for your Smithery screenshot.

ChatGPT can use tools through Developer mode and an MCP app. Menus change as ChatGPT updates. Follow OpenAI’s guide for the latest steps.

In ChatGPT, turn on Developer mode under Settings → Apps (or the path in OpenAI’s docs).
Create or add an app that points at your MCP server. If you used Smithery, use the MCP URL Smithery gives you. If your org shared a direct link, use that.
Complete sign-in when prompted. Prefer OAuth to Cool Web Tool. Use a static token only if your workspace requires it.
In a new chat, try: “Run a site audit for example.com.” Approve the tool if ChatGPT asks.

Screenshot: ChatGPT — Developer mode, app creation, or tool confirmation

Replace this block with your screenshot.

Optional caption for your ChatGPT screenshot.

Only approve tool actions you expect. Audits use URLs you or the model submit.
Revoke or rotate your API token if it may be exposed. Remove old connections in ChatGPT or Smithery.
Use official Smithery and OpenAI pages. Do not paste tokens into untrusted sites.