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Keyword Research Guide

Analyze a keyword for Trends, related queries, and (on Starter+) search volume. Review on-page keywords from your site, save a project library, then track rankings.

What keyword research does here

Keyword research is a project workflow, not a detached database of millions of terms. Analyze a term, read traffic signals, inspect on-page keywords, then promote what you want to keep. Free is Google Trends only. Search volume and Ads metrics need Starter+. We do not invent volume or run a separate search-intent classifier.

Analyze a term

Enter a keyword and geo. Repeat analyze hits cache first so you are not billed twice.

Read traffic signals

Trends on every plan. Volume, CPC, and competition on Starter+ when Google returns them.

Save or track

Promote to the project library on demand, or send a term to Rank Tracking (Starter+).

Metrics in Cool Web Tool

Google Trends

Interest over time and related queries. This is the Free-plan traffic signal. Use it to see whether demand is rising, falling, or seasonal.

Search volume and Ads metrics

Starter+ can show monthly search volume, CPC, and competition from Google Ads via DataForSEO. Restricted topics (for example many crypto terms) often return N/A. We do not cache empty Ads rows as real volume.

Difficulty

On Starter+ we show a difficulty bucket derived from the Google Ads competition index. It is not an Ahrefs-style 0-100 KD across the whole web. Free shows N/A.

Search intent

We do not classify informational, navigational, or transactional intent. Infer intent from related Trends queries and, when the project is linked, Search Console queries.

Surfaces you will use

Keyword results analyzer

• Look up one term in the context of your project

• Related and long-tail suggestions from Trends first

• Full SERP is an opt-in Starter+ action, not the default

Web page keywords

• On-page and content keywords extracted from your site

• Shown on Domain Overview for planning

• Not automatically saved into the Keyword library

Project keyword library

• Promote analyzed terms on demand

• No bulk crawl sync into the saved list

• Library lives on the project, not a global explorer

Rank tracking from research

• Send a researched term to Rank Tracking (Starter+)

• Research stays discovery. Tracking stays monitoring

• There is no separate public Rank Tracking marketing page

How to run the workflow

Analyze a seed term

Start with a term your page already targets or a phrase you want to test. Related Trends queries are the honest source of long-tail ideas on Free.

Check the page you already have

Open Domain Overview keywords to see on-page terms. Decide whether to rewrite the page, promote the term, or leave it as inventory.

Promote winners, then track

Save terms you will act on. On Starter+, send a keyword to Rank Tracking in one click. Watch positions in the app or on the SEO Analytics dashboard.

Fix the page when the term is right

If the keyword has demand but the page is weak, jump to Site Audit or AI Visibility. Keyword analysis shows demand. It does not rewrite the URL for you.

What we do not ship here

Included

Google Trends interest and related queries

Search volume on Starter+ when Google returns it

On-page keywords and an on-demand library

Track from research on Starter+

Not this product

• A database of millions of keywords with precise volume

• Ahrefs-style keyword difficulty across the whole web

• Automatic informational / navigational / transactional labels

• Bulk crawl upsert into the saved keyword library

Next Steps

Keyword analysis

Open the feature page, then start free with Trends and on-page keywords.

Organic Search

See GSC queries and clicks after you connect Search Console.

AI Visibility

Check whether answer engines cite you for the terms you researched.

SEO analytics

See project performance after you connect data sources.

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