Your SEO audit found the problem. Now someone has to change the code.
Technical SEO has a strange productivity problem.
Finding the issue is often the easy part.
A crawler tells you that /pricing has the wrong canonical. The feature page has a weak title. A route lost its H1 during a redesign. robots.txt is blocking something it should not.
The diagnosis may take seconds.
The fix can sit untouched for three weeks.
Why? Because the finding and the implementation live in different places.
Your SEO tool knows the URL. Your engineering team knows the repository. Somewhere between those two systems, the issue becomes a ticket, a Slack message, a spreadsheet row, or another item nobody wants to translate.
Cool Web Tool MCP removes that translation step.
The useful part of MCP is context
Forget the acronym for a moment.
The important part is that two systems know different things.
Cool Web Tool knows the live website. It has the crawl, the affected URL, the issue type, severity, and recommendation.
Cursor knows the codebase. It can search routes, layouts, templates, metadata helpers, locale files, and configuration.
MCP gives Cursor access to the first set of facts while it is already working with the second.
That changes the question from:
“Can an AI improve our SEO?”
to:
“Can the agent find the implementation responsible for this exact issue?”
That is a much more useful problem.
The workflow is audit → file → diff → deploy → recrawl
This is the entire idea.
- Cool Web Tool crawls the live site
- The audit identifies a real issue on a real URL
- Cursor pulls that issue through MCP
- The agent searches your repository for the implementation
- It proposes a code change
- You review the diff
- Your normal deployment process ships it
- A fresh crawl checks the live result
The important detail is the final step.
A code diff is not an SEO result.
A deployed page that passes the next crawl is.
Example: the audit says /pricing has the wrong canonical
Imagine the audit reports that https://example.com/pricing points its canonical tag at an old staging hostname.
A traditional workflow looks something like this:
- SEO finds the issue
- SEO creates a ticket
- Engineering asks which page owns the canonical
- Someone searches the codebase
- The canonical logic turns out to live in a shared metadata helper
- The engineer fixes it
- Someone remembers to recheck the page later
With MCP, Cursor already receives the affected URL and recommendation from Cool Web Tool.
It can search the open repository for the pricing route, inspect the metadata implementation, discover whether the value comes from the page itself or a shared helper, and propose the patch.
The valuable thing is not that AI wrote one line of code.
The valuable thing is that nobody had to manually translate a crawl finding into repository context.
What Cursor can pull from Cool Web Tool
Cool Web Tool MCP exposes product context that is useful inside a coding workflow.
- list_audit_issues: open findings from the latest crawl, including URLs, severity, issue type, and recommendation
- get_project_copy_data: project-level data that can help the agent understand and prioritise work
- site_audit: trigger a new crawl when you want to verify the deployed result
The agent should use those facts as evidence.
It should not manufacture an SEO strategy because you typed “optimize my website.”
That distinction matters.
What this is good at fixing
The best candidates are technical findings where the cause lives in code and the desired outcome is reasonably clear. Cool Web Tool's site audit already names these as issue types. The agent does not need to invent a category. It reads the type, the URL, and the recommendation, then looks for the matching file.
Titles, descriptions, and headings
These usually live in a layout, a page module, or a locale file.
- Missing, duplicated, generic, too-short, or too-long title tags
- Missing, duplicated, too-short, or too-long meta descriptions
- Missing, empty, or multiple H1s
- No headings, empty headings, or a heading order that skips a level
Canonicals and duplicate URLs
- Missing canonical tags
- Invalid canonical URLs, HTTP canonicals on HTTPS pages, or a canonical that points at an error target
- Duplicate pages that share content and have no canonical
Document head, social tags, and viewport
- Duplicate charset declarations or empty verification meta tags
- Missing or incomplete viewport tags
- Missing Open Graph tags, a missing og:image, or an inaccessible social image
- Missing X Card tags
- Conflicting robots directives in the page head
Structured data
- Invalid JSON-LD
- Homepage missing WebSite or Organization schema
- Article or blog pages missing Article or BlogPosting schema
- Embedded video with no VideoObject schema
Images and links
- Images missing alt text, or alt attributes that are empty
- Images missing width and height
- Generic or empty anchor text
- Links Google cannot crawl (javascript: or hash-only hrefs where a real URL belongs)
robots.txt, sitemaps, and indexability
- Missing, empty, or inaccessible robots.txt
- Site-wide or resource-blocking robots rules, including CSS and JS Google needs to render the page
- Missing sitemap, sitemap not listed in robots.txt, or indexable pages left out of the sitemap
- Sitemap entries that 404, redirect, appear in more than one sitemap, or conflict with noindex or Disallow
- Soft 404 pages that look like an error but return a success status
hreflang, when you already know the URL model
- A URL annotated as more than one language (two ISO codes on one href)
- A language cluster missing x-default
- An alternate that does not return the link
The agent should apply the locale rule you already chose. It should not invent /de-DE/ routes if you ship one canonical URL and cookie translations.
AI crawler access and llms.txt
- robots.txt blocking OAI-SearchBot or PerplexityBot when you want those systems to read the site
- Missing, inaccessible, or malformed llms.txt
SSR leaks, local leftovers, and shared helpers
- Raw i18n keys or
[object Object]in the server-rendered HTML - Localhost URLs left in the live markup
- Thin server-rendered content on pages that should ship real HTML
- The same metadata bug on many URLs because they share one layout, helper, or component
That last item is where the workflow pays for itself.
An audit may show twenty affected URLs. In the repository, those twenty issues may come from one shared component.
A page-level audit combined with code-level context lets the agent discover that relationship.
Twenty rows in a report can become one patch.
What the agent should not decide for you
Not every audit finding has an objective code fix.
Some findings sit on top of product, information architecture, or content decisions.
An agent should not decide these silently.
- Whether you should introduce a new locale URL structure
- Whether an important page should be noindexed
- Whether two pages should be merged
- Whether a commercial page should target a different search intent
- Whether a directory should be blocked in robots.txt
- Whether a canonical strategy should change across the product
The useful boundary is simple:
Let the agent automate implementation. Keep product intent human.
Why this changes the economics of a site audit
A site audit is cheap to generate.
Implementation is where the cost lives.
That cost is not only engineering time. It is coordination.
The SEO person has to describe the issue. Someone has to identify the owner. The engineer has to reproduce it. The fix waits for capacity. The audit slowly turns into backlog.
Connecting the audit directly to the development environment attacks that coordination cost.
- Less translation: the URL and recommendation arrive with the issue
- Less repository hunting: Cursor can search the codebase already open in the workspace
- More coverage: smaller fixes become worth doing because implementation is cheaper
- Better repeatability: shared causes can be fixed across multiple routes
- Better verification: the workflow naturally ends with a fresh crawl
This does not guarantee more organic traffic.
It does something more concrete.
It increases the percentage of known technical problems that actually make it into production.
The founder workflow
If you are a technical founder maintaining your own product site, this is probably the cleanest use case.
You run a crawl before launch. Cursor pulls the high-severity issues. It finds the relevant files. You review the changes while you already have the repository open.
You do not need to turn a five-minute metadata fix into a cross-team workflow.
You still make the decisions that affect product behaviour. The agent handles the mechanical work around them.
The SEO team workflow
For an in-house SEO team, the interesting change is not replacing engineering.
It is changing what gets handed to engineering.
Instead of handing over a report saying “23 pages have metadata problems,” you can work toward a reviewed patch that already follows the repository's patterns.
The conversation becomes about whether the change is correct, not where the change belongs.
The agency workflow
Agencies have an even more obvious coordination problem.
The audit may be yours. The codebase belongs to the client. The implementation depends on whoever has access this week.
When the client grants repository access, the deliverable can move closer to the thing they actually care about:
not “we found 120 issues.”
“These 14 issues were patched, deployed, and no longer appear in the latest crawl.”
That is a much stronger retainer conversation.
Use it around moments when technical mistakes multiply
- Before launch: check new routes before they become the first version search engines see
- After a redesign: catch metadata, canonical, heading, and robots regressions
- After framework changes: check whether shared metadata behaviour changed unexpectedly
- After localisation: verify canonical and hreflang implementation against the structure you actually chose
- Weekly hygiene: inspect new issues introduced by product and content releases
The point is not to run an audit every time you change a comma.
The point is to make technical SEO cheap enough that it can become part of the development rhythm.
Connect Cool Web Tool to Cursor
Cool Web Tool MCP is hosted at https://mcp.coolwebtool.com/mcp.
You do not need to clone an MCP repository or run a local Cool Web Tool process.
You need:
- A Cool Web Tool project with a completed site audit
- An API token from the MCP setup area in your dashboard
- The website repository open in Cursor
Add Cool Web Tool as a remote MCP server in Cursor, provide the token, reload the connection, and confirm the tools are available.
The full setup is documented in the Cursor MCP guide.
A better first prompt
Do not start with:
“Fix my SEO.”
That gives the agent too much freedom and too little evidence.
Start with a bounded job.
Use Cool Web Tool MCP.
List open HIGH and CRITICAL site audit issues for project PROJECT_UUID.
For each issue, keep the affected URL, issue type, severity, and recommendation from the audit.
Find the implementation responsible for each affected URL in this repository.
Patch only issues where the recommended outcome is clear from the audit and existing code patterns.
Before making any change that affects URL structure, indexing policy, locale architecture, or product behavior, stop and ask me.
When finished, show me:
1. URL
2. Issue
3. File changed
4. What changed
5. Anything that still requires a product decisionThis is less exciting than “autonomously optimize my website.”
It is also far more likely to produce a useful pull request.
Start with one page if you do not trust the workflow yet
Use Cool Web Tool MCP.
Find open audit issues for https://example.com/pricing in project PROJECT_UUID.
Match those issues to the files that render this route.
Apply only the mechanical fixes supported by the audit.
Do not modify other routes.
Show me the diff and explain why each change maps to the audit finding.One page is enough to understand whether the workflow fits your codebase.
The fresh crawl is the acceptance test
After the patch reaches production, run the audit again.
Do not mark the issue complete because Cursor edited the right file.
Do not mark it complete because the pull request merged.
Check the live URL.
If the new crawl no longer reports the issue, the loop worked.
If the issue remains, you learned something important about the implementation, the deployment, or the detector.
Either way, the live site is the source of truth.
This is agentic SEO without the theatre
Agentic SEO does not need to mean an unsupervised bot rewriting your website overnight.
There is a much more useful version already available:
- Give the agent real evidence
- Give it access to the implementation
- Let it handle mechanical work
- Keep ambiguous decisions with humans
- Review the diff
- Verify against the live site
Cool Web Tool supplies the evidence.
Cursor supplies the code context.
MCP connects them.
The result is not another SEO report.
It is a shorter path from known issue to shipped fix.
Start with the page that makes you money
Do not begin by asking an agent to clear 300 issues.
Pick the homepage, pricing page, or feature page you are actively trying to grow.
Run the audit.
Pull its issues into Cursor.
Fix the ones that map cleanly to code.
Deploy.
Crawl again.
If that loop feels dramatically easier than your current process, then expand it.
You can start with Cool Web Tool Site Audit or connect Cursor using the MCP setup guide.