Privacy Policy

1. Information We Collect

We collect information to provide better services to our users. The types of personal information we collect include:

• Account information: When you create an account, we collect your name, email address, and password.
• Usage data: We collect information about how you use our services, such as the features you access and the time spent on our platform.
• Technical data: We collect device information, IP addresses, log information, browser type, and operating system.
• Website and performance data: With your consent, we collect data about websites you analyze through our tool.
• Google Ads data: If you connect your Google Ads account, we access campaign performance metrics, keyword data, and search volume information for analysis purposes only.

2. How We Use Your Information

We use the information we collect for various purposes, including but not limited to:

• Providing, maintaining, and improving our services
• Developing new features and functionality
• Understanding how users interact with our platform
• Communicating with you about our services, updates, and promotions
• Detecting and preventing fraud, abuse, and security issues
• Complying with legal obligations

3. Google Ads Data Usage

When you connect your Google Ads account to Cool Web Tool, we access and process your advertising data for analysis purposes only. Our use of Google Ads data is strictly limited to:

• Keyword research: Retrieving search volume, competition data, and historical trends for SEO analysis
• Campaign analysis: Reading performance metrics from existing campaigns to provide insights and recommendations
• Reporting: Generating reports on campaign performance and optimization opportunities

Important: We do NOT create, modify, or manage your Google Ads campaigns. All access is read-only for analysis purposes. You can disconnect your Google Ads account at any time through your account settings.

For detailed information about our Google Ads integration, please see ourGoogle Ads Compliance documentation.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need personal information, we securely delete or anonymize it.

Specific retention periods for different types of data:

• Account data: Retained while your account is active
• Keyword research data: Cached for 90 days
• Campaign performance data: Cached for 90 days, deleted immediately upon disconnection
• Usage analytics: Retained for 24 months for service improvement

5. Data Security

We implement appropriate technical and organizational measures to protect the security of your personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

For Google Ads data specifically:

• All data is encrypted in transit using TLS 1.3
• Temporary caches are encrypted at rest using AES-256
• API tokens are encrypted and rotated regularly
• Access is logged and monitored for security

6. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access to your personal information
• Correction of inaccurate or incomplete data
• Deletion of your personal information
• Restriction or objection to the processing of your data
• Data portability
• Withdrawal of consent

To exercise these rights, please contact us using the information provided at the end of this Privacy Policy.

7. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our servers.

8. International Data Transfers

Your information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. We have implemented appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.