Back to Documentation

Google Search Console & Analytics Integration

Connect your Google Search Console and Google Analytics accounts to get comprehensive SEO insights, search performance data, and organic traffic analysis directly in your dashboard.

Integration Overview

Our Google integrations provide direct access to official search and analytics data, giving you accurate insights into your organic search performance, user behavior, and website traffic patterns.

Search Console

Impressions, clicks, CTR, average position, rich results data, and indexing status.

Google Analytics

Organic traffic, user behavior, conversions, audience demographics, and performance metrics.

Google Search Console Integration

Key Metrics Available

Impressions (search visibility)
Clicks (organic traffic)
Click-Through Rate (CTR)
Average Position

Additional Data

Rich Results & Structured Data
Indexing Status
Manual Actions & Penalties
International Performance

Data Freshness

Google Search Console data typically updates within 24-48 hours. Historical data is available for up to 16 months, allowing for comprehensive trend analysis.

Google Analytics Integration

Traffic Analysis

Organic vs Paid Traffic
Geographic Distribution
Seasonal Trends
Device & Browser Breakdown

User Behavior

Bounce Rate Analysis
Session Duration
Pages per Session
Content Engagement

GA4 Compatibility

Full support for Google Analytics 4 properties with enhanced e-commerce tracking, conversion modeling, and machine learning-powered insights for better attribution.

Setting Up Google Integrations

1

Verify Website Ownership

Ensure your website is verified in both Google Search Console and Google Analytics. This is required for data access and integration.

Verification methods: HTML file upload, DNS record, Google Analytics tracking code, Google Tag Manager

2

Grant API Access

Use OAuth 2.0 to securely connect your Google accounts. Our platform requests only the minimum permissions needed to access your data.

Permissions requested: Read-only access to Search Console data and Analytics reporting

3

Configure Data Sync

Set up automatic data synchronization schedules and choose which metrics to track and analyze in your dashboard.

Sync frequency: Real-time updates for critical metrics, daily syncs for historical data

4

Start Analyzing

Begin exploring your Google data through our dashboard with custom reports, automated alerts, and performance insights.

Features available: Custom dashboards, automated reports, performance alerts, trend analysis

Common Use Cases

Keyword Performance Tracking

Monitor how your target keywords perform in search results. Track impressions, clicks, and average positions to understand which keywords drive the most traffic.

Content Performance Analysis

Identify your best-performing pages and content. Understand which topics resonate with your audience and optimize your content strategy accordingly.

Technical SEO Monitoring

Detect indexing issues, crawl errors, and technical problems before they impact your search rankings. Monitor Core Web Vitals and mobile usability.

Competitive Analysis

Compare your search performance against competitors. Identify opportunities and track your progress in gaining market share.

Seasonal Trend Analysis

Understand seasonal patterns in search behavior and user engagement. Plan your content calendar and SEO strategy around peak periods.

Data Privacy & Security

Data Protection

  • • OAuth 2.0 secure authentication
  • • Read-only API access
  • • Encrypted data transmission
  • • No data storage on our servers
  • • Compliance with Google API policies

Privacy Compliance

  • • GDPR compliant data handling
  • • CCPA compliance support
  • • Transparent data usage policies
  • • User consent and control
  • • Regular security audits

Next Steps

Configuration

Set up integrations and preferences.

Traffic Analytics

Analyze your organic traffic data.

Keyword Research

Discover and track target keywords.