Marketing blog

AEO reporting breaks when teams try to replace the old SEO model with one new metric. The better approach is layered: use keywords to understand demand, topics to track visibility, pages to improve what gets cited, citations to prove AI relevance, and revenue to prove the work matters.

Returning users are one of the strongest signals of sustainable growth. Learn what the metric really means, why it matters, what to track, and how to increase return behavior without relying on ads.