Learn how to run comprehensive site audits and interpret the results to improve your website's SEO performance.
A site audit is a comprehensive health check for your website that examines every aspect of your site's technical foundation, content quality, and user experience. Our automated audit tool simulates how search engines see and interact with your website, identifying issues that could prevent proper indexing, ranking, or user satisfaction.
Crawls your entire website to discover pages, analyze structure, and map your content.
Evaluates technical SEO, performance, security, and accessibility against best practices.
Provides prioritized recommendations with impact scores and implementation guidance.
Our audit tool starts by crawling your website, just like search engines do. It follows internal links to discover all pages, analyzes your site structure, and identifies potential crawlability issues.
What we check: Robots.txt, sitemap.xml, internal linking structure, URL structure, duplicate content, orphaned pages, and crawl depth.
Each discovered page undergoes comprehensive technical analysis. We examine HTML structure, meta tags, headers, schema markup, and technical SEO elements that affect search engine understanding.
Analysis includes: Title tags, meta descriptions, heading hierarchy, structured data, canonical tags, hreflang tags, and technical markup validation.
We measure your website's loading speed, analyze Core Web Vitals, and identify performance bottlenecks that could affect user experience and search rankings.
Metrics tracked: First Contentful Paint (FCP), Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS), and overall page speed scores.
Finally, we perform security checks and accessibility audits to ensure your site is safe for users and compliant with modern web standards.
Security checks: HTTPS implementation, SSL certificates, security headers, malware scanning. Accessibility: WCAG compliance, color contrast, keyboard navigation.
Choose the project containing the website you want to audit. If you haven't created a project yet, you'll need to set one up first.
Click "Run Site Audit" from your project dashboard. You can choose between a comprehensive audit (detailed analysis).
The audit typically takes 5-15 minutes depending on your website size and the audit type. You'll receive a notification when it's complete.
Analyze the audit report, prioritize issues by severity, and implement the recommended fixes.
Website not served over secure HTTPS protocol, affecting trust and rankings.
Links pointing to non-existent pages, creating poor user experience.
Pages without title tags, severely impacting search visibility.
Pages loading slower than 3 seconds, affecting user experience and rankings.
Images without descriptive alt text, hurting accessibility and SEO.
Similar content across multiple pages, potentially diluting ranking power.
Each audit issue is assigned an impact score based on its potential effect on search rankings and user experience:
Google primarily uses the mobile version of your site for indexing and ranking. Mobile audits ensure your site performs well on mobile devices.
Common problems that affect mobile users and search rankings specifically on mobile devices.
For websites targeting multiple countries or languages, proper hreflang tags help search engines serve the correct language version to users.
Proper language declarations and locale-specific optimizations ensure international users get relevant, localized content.
These elements meet current SEO best practices and industry standards. Continue maintaining these high standards.
Action: Monitor regularly to ensure continued compliance.
Issues that should be addressed but won't severely impact rankings immediately. These are optimization opportunities.
Action: Prioritize based on impact and implementation difficulty.
Problems that can significantly hurt search rankings, user experience, or site functionality. These require immediate attention.
Action: Address immediately to prevent ranking drops and user experience issues.
Control how deep the crawler goes into your site structure.
Set up automatic audits to run regularly and monitor changes.
Audit multiple domains or subdomains in a single report.
Connect GA4 data for deeper insights into user behavior.
Import GSC data for enhanced indexing and ranking analysis.
Generate branded reports for clients or stakeholders.
Different types of websites require different audit frequencies based on their content update patterns and business importance.
Use this framework to prioritize fixes based on impact and effort:
Follow this systematic approach to implement audit recommendations:
SEO is not a one-time activity. Regular monitoring helps maintain and improve your search performance over time.