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AI Visibility Monitoring

New

Track how AI models like ChatGPT, Gemini, and Perplexity perceive and cite your brand. Optimize for the new frontier of AI-powered search.

Why AI Visibility Matters

As more users turn to AI assistants for information, ensuring your brand is accurately represented and cited by LLMs is becoming as important as traditional SEO. Our AI Visibility tool helps you monitor and optimize for this new frontier.

What is AI Visibility?

AI Visibility measures how well your brand and content are recognized, understood, and cited by Large Language Models (LLMs) like ChatGPT, Google Gemini, Anthropic Claude, and Perplexity AI.

Unlike traditional search engine visibility which focuses on ranking in search results, AI Visibility focuses on how AI models:

  • Recognize your brand as an entity in their knowledge base
  • Understand what your business does and its expertise areas
  • Cite your content as a source when answering user questions
  • Recommend your products or services in relevant contexts

The 5 Pillars of AI Visibility

Our scoring model evaluates your brand across five key dimensions that influence how LLMs perceive and cite your content.

Information Gain

How much unique, valuable information your content provides compared to existing sources.

How to Improve:

  • Create original research and data
  • Offer unique perspectives on topics
  • Provide comprehensive coverage
  • Include expert insights and analysis

Entity Optimization

How well your brand and key entities are recognized and linked in knowledge graphs.

How to Improve:

  • Use consistent brand naming
  • Implement structured data markup
  • Build Wikipedia and Wikidata presence
  • Create entity-rich content

Structured Content

How well-organized and machine-readable your content is for AI consumption.

How to Improve:

  • Use clear headings hierarchy
  • Implement FAQ and HowTo schema
  • Create well-formatted lists and tables
  • Use semantic HTML structure

Clear Attribution

How easily LLMs can cite and attribute information to your brand as the source.

How to Improve:

  • Include author bylines and bios
  • Add clear source citations
  • Use canonical URLs properly
  • Maintain consistent publishing identity

Brand Mentions

How often and in what context your brand is mentioned across the web and by AI models.

How to Improve:

  • Build authoritative backlinks
  • Engage in industry discussions
  • Create shareable content
  • Maintain active social presence

Key Features

Historical Tracking

Track your AI visibility score over time with detailed trend charts. See how your optimization efforts impact your visibility across different LLM providers.

Competitor Analysis

Compare your AI visibility against competitors. Understand where you're winning and where you need to improve relative to your competitive landscape.

Citation Insights

See exactly which pages from your site are being cited by AI models. Understand what content resonates with LLMs and why.

Optimization Insights

Get actionable recommendations to improve your AI visibility. Prioritized by impact and organized by category.

Scheduled Monitoring

Set up automated scans to continuously monitor your AI visibility. Get alerts when significant changes occur.

API Access

Integrate AI visibility data into your workflows with our comprehensive REST API. Full documentation and webhook support available.

Getting Started

1

Run a Site Audit

LLM Visibility analysis is included in comprehensive site audits. Navigate to your project and run a new audit.

2

Review Your Score

Check your overall AI visibility score and individual pillar scores in the audit results. Scores range from 0-100.

3

Analyze Insights

Review the optimization insights to understand what's affecting your score and how to improve. Insights are prioritized by impact.

4

Set Up Monitoring

Enable scheduled scans in your project settings to track your visibility over time and get alerts on significant changes.

Frequently Asked Questions

How is the AI Visibility score calculated?

The AI Visibility score is calculated by querying multiple LLM providers (ChatGPT, Gemini, etc.) about your brand and analyzing their responses. We evaluate recognition, accuracy, sentiment, and citation frequency across our 5-pillar model, then aggregate into an overall 0-100 score.

Which AI models do you analyze?

We currently analyze responses from OpenAI's GPT-4, Google's Gemini, Anthropic's Claude, and Perplexity AI. We continuously add new models as they become prominent in the market.

How often should I run AI visibility scans?

For most brands, weekly scans are sufficient to track trends and monitor changes. If you're actively optimizing your content, more frequent scans can help you measure the impact of your changes. Enterprise users can set up daily monitoring.

What subscription tier includes AI Visibility?

AI Visibility is available starting from the Starter tier with limited monthly scans. Professional and Enterprise tiers include more scans, competitor analysis, scheduled monitoring, and priority access to new features.

Related Documentation

Site Audits

Learn how to run comprehensive site audits including AI visibility.

API Reference

Access AI visibility data programmatically via our REST API.

Domain Analysis

Complement AI visibility with traditional domain metrics.